Why a Copywriter?

The value of professional copy

Most companies recognise the value of employing professionals when it comes to designing corporate literature or building a website. However, it's surprising how many feel that the words written on their website, or published in their brochure, do not deserve the same professionalism.

At CopyWrite, we believe that professionally written content is equally important. Read on to find out why.

Get your message across

If a brochure or article is interesting, relevant, easy to understand and flows well, then people will read it and absorb the meaning without thinking too much about the individual words.

On the other hand, if the text is 'heavy going', stilted or irrelevant, important messages may be missed, assuming that the reader struggles through to the end.

Corporate image

Clear, concise text that uses correct grammar and spelling gives the impression of a professional, efficient company that knows what it's talking about. Imajine wot theyd think if ya words weren't rite. extreme perhaps, but you get the idea.

Fresh pair of eyes

What the customer wants to know isn't always the same as what the company thinks the customer wants to know. Consider:

"Joe Bloggs and Son was established in 1970."

Great, but so what? Does the customer really care? Perhaps they would be more interested if the statement read:

"Thanks to the skills and expertise gained over the last three decades, Joe Bloggs and Son can provide customers with an unrivalled service in the manufacture and supply of plastic frogs."

Avoid use of jargon

Copywriters are great at spotting jargon (usually because they need to ask what it means). Chances are, if the copywriter needs an explanation then so will the audience, unless the reader is expected to be well-educated in the subject matter.

One less thing to worry about

Also, we take the hassle out of writing that brochure, website, press release - in fact any piece of written work that has been languishing at the bottom of your 'must do' list for the last month or so.

Just think, someone you can pass that awkward job onto and they won't mind! In fact these strange people actually enjoy writing.

If you'd like to know how our professional copywriting services can make your life easier, simply call 077 646 854 12 now or complete our online contact form.